Identity for the Eix Comercial del Poblenou
An identity that strolls down the Poblenou rambla: local shops, small businesses and neighbourhood life. Winning entry in the district's official competition.
- Branding
- Illustration
- Visual identity
- Art direction
The brief
The shopping district covers several streets in Poblenou, Barcelona, and a network of local businesses. The identity had to champion local commerce and neighbourhood pride.
What we did
Together with designer Tate Pallarés we built a set of warm, cheerful illustrations: open shops, neighbours greeting each other, storefronts with a past. A reduced, warm palette of beige, orange and black. A serif with character in two styles, using the italic to pick out key words.
The system was applied to street banners, event posters such as Sant Jordi, an editorial piece and table cards with a QR code for the district's bars. It won the official competition.
Design and illustration: María GM (Eje Creativo) with Tate Pallarés.
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