Visual identity for Museo Parhaus
Identity concept for a contemporary figurative art museum. A graphic system that plays with the order and mess of everyday life.
- Branding
- Art direction
- Visual identity
- Motion graphics
The brief
Parhaus shows work that looks at daily life with a sensitive eye. The identity had to feel the same way: close, warm and current, while still reading as a museum.
What we did
The central symbol is the sticky note. Stickers organise and disrupt at the same time, and that double role runs through the whole system: blocks of colour that interrupt, label or decorate a sober typographic base.
Black, beige and a soft blue. A serif (Adobe Jenson Pro) paired with a modern grotesque (Acid Grotesk). The poster for the Miradas Latentes exhibition sums up the language, later carried to posters, banners, entrance signage and motion pieces.
Art direction and design: María GM, Eje Creativo. Identity concept.
Start with a free consultation
Before quoting anything we want to understand the project: what you need, who it is for and what it has to achieve. Tell us about it and we will explain how we would approach it.
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