Posters and art direction for Cervezas Victoria
Victoria Diez, a beer paying tribute to the brand's first master brewer. From the bottle to the street: posters, neon signs, coasters and shopfronts.
- Packaging
- Posters
- Art direction
- Branding
The brief
Victoria Diez was created as a tribute to the origins of Cervezas Victoria and to Henrich Dietz, its first master brewer. Starting from the screen-printed bottle graphic, the character of the beer had to travel beyond the pack.
What we did
Posters, promotional pieces and applications for bars and shopfronts: framed posters, neon, large-format canvas, coasters and napkin holders. Red, high-impact layouts, heavy type and cues from classic print graphics.
We also art-directed the Henrich Dietz character: attitude, costume and tone were defined by us, with the final illustrations drawn by Tatiana Trikoz in an engraving-inspired line.
Project developed at JJ Bertran. Character art direction and posters: María GM, Eje Creativo. Bottle graphic: Marina Mumo. Illustration: Tatiana Trikoz.
Start with a free consultation
Before quoting anything we want to understand the project: what you need, who it is for and what it has to achieve. Tell us about it and we will explain how we would approach it.
Book the free consultation